Are you considering upgrading your marketing campaigns? This is essential as every business owner eyes to improve sales every day, and this can be achieved through excellent marketing strategies. This can be achieved through social media marketing. There are many best social media marketing tools you should try now if you want to grow your customer base. Social media marketing the leading online marketing strategy that smart businesses use to market products and services. Below is a detailed discussion of 15 best social media marketing tools you should try now and why you should use them to upgrade your social media marketing campaigns.
Why should you use the best social media marketing tools in your business?
Every business has marketing strategies. In today’s digital world, many businesses have gone the digital way by employing social media in online marketing. This is an effective strategy that is not costly compared to paid advertisements. Social media marketing tools for business are essential in creating awareness about your products and services. Your potential clients need to get details about what you offer and eventually become customers. The tools are useful in creating contents, scheduling posts and determine the efficiency of the marketing campaigns that ensure your preferred platforms do the marketing efficiently.
I know you are anxious to know these 15 best social media marketing tools you should try now. Below is a detailed discussion of the tools and how best you can utilize them to have an effective social media marketing campaign.
When it comes to social media marketing tools for business, Buffer is the number one tool. Believe it or not, Buffer allows you to schedule posts and share them across to all your social media platforms including multimedia extensions the help in images and video optimization for different platforms. This is the best tool as it has simple analytics that makes data digesting easy. On top of that, you can use Buffer to follow up posts and evaluate their efficiency in the marketing campaign. Buffer has an extension that allows you to upload items in bulk which is a great advantage if you generate content in batches.
Social media marketing is evolving fast, and that is why tools are developed now and then. IFTTT is a popular social media marketing tool for business that can help you create a set of instructions. Are you wondering what IFTTT stands for? It simply means; “if this, then that”. This social media marketing tool can help you combine different tools for high efficiency and time-saving. IFTTT is the leading tool that allows you to find simple applets that create single time response to a pre-set condition. This helps you save much time. Above that using IFTTT is free.
Many social media marketing tools have been designed for B2B companies recently. Oktopost is one of the tools that has come with a dozen of benefits to individuals using online marketing strategies. Oktopost allows you to schedule your content and determine its efficiency in the marketing campaign. You can also curate content, share and listen to social media conversations that benefit your online marketing campaign.
Are you looking for an all-in-one social media marketing tool for business? Relax; Sprout Social is what you are looking for. This social media marketing tool focuses on customer relationship management which enables you to quickly manage and respond to engagement that keeps your clients excited. Sprout Social features multi-level access thus allowing directional control, coordination, and delegation of duties. Furthermore, Sprout Social comes with capabilities of post scheduling and has a detailed analytics platform that is essential in social media marketing campaigns.
To save time in social media marketing campaign, you need an app that can bulk upload different content updates all at once. The leading social media marketing tool for business to help you in that is SocialOomph. You just need to select the files to be uploaded and set the time-based intervals on your favorite social media marketing platforms. On top of that, SocialOomph gives you access to special analytics features that assist you in consolidating your audience engagement.
Getting quality content to post needs you to research and read widely so that you can come up with top quality content. Top quality content helps in audience engagement and is very essential in the conversion stage. Therefore, you need Feedly; one of the leading discovery tools. Feedly enables you to aggregate content from different areas and comes up with high-quality content that you can read during your free time. This makes sure that you will always have high-quality content to post on your social media platforms.
Among the best social media marketing tools for business, HootSuite is the best tool for average marketers. HootSuite has well-priced options but has a free version that can serve you right. You can use this social media marketing tool for business to schedule posts in advance on your favorite social media platforms. Also, the tool allows you to measure how your content is performing in the marketing campaign. HootSuite has undergone improvements, and it can now help you create contents for different platforms which are easily shared across various platforms. On top of that, HootSuite allows you to see all comments directed at your social media marketing platforms.
A social media campaign can’t be successful without clear optimized images and videos. To get clear images, you need a tool that can help you to design media graphics that are optimized and customized for your social media marketing platforms. For quality images as well as media for all social media platforms, Visage can be of great help.
There are many unique social media marketing tools for business, but MeetEdgar is the number one when it comes to recycling old posts. MeetEdger helps you to schedule and recycle posts of different categories in your social media marketing platforms. You are required to categorize your posts, schedule them by category, and MeetEdger will post them for you. When the posts are over, the scheduling tool will start uniquely reposting your older posts. On top of that, it analyzes audience engagement continuously thus publishing content when it is most likely to get reactions from your target clients.
Social media marketing is not effective if you don’t know the new content and posts on the web. BuzzSumo has come to help you discover new as well as popular content on the internet. It also helps you to find the leading influencers who share these new contents and who can be of great help in your social media marketing campaign. With BuzzSumo, you will be able to learn new tricks and ideas that will benefit your marketing campaign and business as a whole.
Some URLs are long and don’t fit well on some social media platforms. Bitly is the best social media marketing tool you should try now as it can shorten any URL so that it can fit well across your social media platforms. Believe it; you can use these shortened URLs with all social media platforms.
Online marketing is complex as you have to be in-the-know about trends and many things shared across social media. Tagboard is a social listening tool that will allow you to see topics, brands as well as trends discussed across social media. It’s the perfect tool to help you monitor brands, products, and services that are doing well in the market. More so, Tagboard is useful when it comes to developing new ideas on content to post and more importantly enlightens you on how to engage your audience.
Twitter is one of the leading social media platforms that has attracted many users worldwide. There are many tools designed to use with twitter in marketing. Followerwonk is one the tools designed to use with Twitter, and it has proved to effective. Followerwonk helps you optimize and analyze your Twitter audience. On top of that, it allows you to grow your Twitter audience by suggesting people that you should follow.
Content needs to be effective in a social media marketing strategy, right? Content is more effective if it is pulled from influential platforms and customized to suit your target audience. Everypost is the number one tool to help you in curating content all in one place from YouTube, Instagram, RSS feeds and other sources. This helps you in maximizing the efficiency of every post you share on your marketing platforms.
Tailwind has come to help you in your social media marketing campaign if you use Pinterest or Instagram. It allows you to upload contents, schedule posts and pin multiple boards all at once. The tool is cost-effective, and it’s available; you can try it for free.
From above it’s evident that there are many best social media marketing tools you should try now. All the tools have a proven record of effectiveness, and there is no doubt they can benefit your social marketing campaign. Most of the tools can be combined in your strategy for efficiency. Therefore, select the ones that fit your social media marketing campaign, and you will not be disappointed.